5 Ways a Zipline Can Boost Your Bottom Line

Your ski hill might be a winter mecca. But how do you get more guests in the summer to make the trip up your mountain? At one of our sites in Hanazono, Japan, the resort added our zipline to boost summer traffic. It helped them reach a new demographic and generate extra income. They also used existing transportation, improved guest experience, and minimized land impact compared to other attractions. Adding a commercial zipline may seem radical at first. However, it could be the perfect summer activity to help you reach that goal. As the world’s premier commercial zipline builder, we’ve designed and installed courses at ski resorts worldwide. These projects consistently attract more down-season patrons. Outlined below are a few ways our installs have helped others.

Attracts a New Demographic

Ski resorts typically cater to a specific audience – those who enjoy snow sports. But a lot of skiers and snowboarders also enjoy summer adventure activities. It’s possible to leverage your existing client base by providing them with a new and exciting experience. With a commercial zipline, you can reach a new demographic. These are people who may not care for snow sports but love adrenaline-filled activities. Standing on top of a ski hill, surrounded by sweeping views, is an unforgettable moment. Flying down the mountain only makes the memory stronger.

Provides Summer Cashflow

A commercial zipline can generate extra income during the warmer months, when most resorts see a drop in revenue. Second, it’s a relatively low-cost activity to implement that can add value to your resort. Finally, zipline operators typically charge a premium for the experience, meaning you can make a nice profit by charging customers.

Utilize the Existing Chairlift & Systems

Transporting guests to the top of your zipline is a major logistical and overhead factor in running a profitable course. One key benefit we’ve seen with ski resort builds is the ability to use existing lifts and infrastructure. This reduces both operating and construction costs. It also helps cut overhead for the entire operation.

Promotes Resort Branding

Implementing a summer attraction is a great way to boost your resort’s brand. A strong marketing campaign can boost a ski resort’s reputation, making it a must-visit year-round and not just in winter. Resorts with a zipline often highlight it in their websites and marketing materials, giving them a unique selling point.

Enhanced Guest Experience

A commercial zipline enhances the overall guest experience of your ski resort. By providing a new and exciting feature, you can keep guests engaged and happy, even during the off-season. This will boost overall customer satisfaction and increase the likelihood of repeat visits. A zipline attraction can also be a valuable asset when it comes to word-of-mouth marketing.

Adding a commercial zipline can be a highly profitable venture for ski resorts during the down season. It has the potential to attract a new demographic, increase revenue, promote branding, and enhance the guest experience. It may seem daunting to build a commercial zipline. With the right planning and support, however, it can be a relatively low-cost project. The return on investment is often surprisingly high. So why wait? Consider adding a commercial zipline to your ski resort and take advantage of all the benefits it can offer.