Boosting Ski Resorts Bottom Line
5 Ways a Zipline Can Boost Your Bottom Line
Your ski hill might be a winter mecca, but how do you get more guests in the summer to make the trip up your mountain? At one of our sites in Hanazono, Japan they incorporated our zipline to increase traffic, reach a new demographic, achieve additional summer income, utilized the existing transportation, enhanced guest experience as well as have a marginal impact on the land in comparison with other attractions. Adding a commercial zipline may seem like a radical idea at first, but it could be the perfect summer activity to help you achieve that goal. Being the world’s premier commercial zipline builder, we’ve designed and installed courses at ski resorts around the world to attract more down-season patrons. Outlined below are a few ways our installs have helped others.
Attracts a New Demographic
Ski resorts typically cater to a specific audience – those who enjoy snow sports. But a lot of skiers and snowboarders also enjoy summer adventure activities. It’s possible to leverage your existing client base by providing them with a new and exciting experience. With a commercial zipline, you can also appeal to a new demographic of people who aren’t necessarily interested in snow sports but are interested in adrenaline-pumping activities. The experience of being on top of a ski hill with the surrounding views before flying down is sure to make new memories.
Provides Summer Cashflow
Adding a commercial zipline has the potential to produce supplemental income during the warmer months when most resorts are not bringing in as much income. Second, it’s a relatively low-cost activity to implement that can add value to your resort. Finally, zipline operators typically charge a premium for the experience, meaning you can make a nice profit by charging customers.
Utilize the Existing Chairlift & Systems
Transporting guests to the top of your zipline tour is a large part of the logistical, and overhead equation when running a profitable zipline. Thankfully, one of the main benefits we’ve seen with ski resort builds is that your resort can make use of the already-established lifts & business infrastructure. This factor greatly reduces operating costs for ski resorts, plus reduces the initial build cost for the system while cutting overhead costs for the operation as a whole.
Promotes Resort Branding
Implementing a summer attraction is a great way to boost your resort’s brand. Creating a marketing campaign for the attraction can add value to a ski resort’s name, making it more recognized as a must-visit destination throughout the year and not just in the winter. Current sites have found a zipline attraction to be an exciting feature to include on their website and marketing materials, giving them a unique selling point.
Enhanced Guest Experience
A commercial zipline enhances the overall guest experience of your ski resort. By providing a new and exciting feature, you can keep guests engaged and happy, even during the off-season. This will boost overall customer satisfaction and increase the likelihood of repeat visits. A zipline attraction can also be a valuable asset when it comes to word-of-mouth marketing.
Adding a commercial zipline can be a highly profitable venture for ski resorts during the down season. It has the potential to attract a new demographic, increase revenue, promote branding, and enhance the guest experience. While it may seem like a daunting task to implement, with the right planning and support, building a commercial zipline can be a relatively low-cost activity that provides a high return on investment. So why wait? Consider adding a commercial zipline to your ski resort and take advantage of all the benefits it can offer.
- Posted by Noah Smith
- On April 3, 2023